It is generally better to have a tool created by those who will use it than a universal tool that, by nature of its universality, can’t focus on a market or individual use case. It does a far better job of serving that market than Facebook, or any general social network can, because it was created by real estate agents for real estate agents and customers.

Real Messenger, in contrast, is a social network focused only on the real estate market. But they are moderated by users, aren’t targeted by developers to create unique and powerful experiences, and live under the same rules and annoyances that plague the rest of the service. Facebook, for instance, does have groups.

The big problem with current social networks is that they try to be everything to everyone and, instead, fail to really focus on anyone for anything. After meeting with Real Messenger execs this week, I’ve decided the company has come up with something with implications well beyond the real estate market it’s currently focused on: a social network that’s actually useful for business.

Download real estate social network